HER
FINANCIAL
CENTS
Financial literacy isn’t a luxury. It’s a life skill.
Make your relationship to your finances your bestie.
We live in a patriarchy and for too long, women have been left out of the conversation when it comes to managing and growing wealth. Women+ grow up hearing "don’t spend too much on that sweater," while men are out here investing, negotiating, and building wealth. We’re told to skip the latte while finance bros write the rules. Society isn’t setup for women+, so its no wonder so many women feel financially behind, anxious, or just plain shut out. While many are taught to be cautious with money, we’ve watched others—especially men—invest, negotiate, and take control of their financial futures.
Her Financial Cents is here to change that.
Money issues aren't usually about not knowing math, having investment knowledge, or feeling shame and guilt. It’s about a skills deficit that most women have and will have until they learn clear, real-world advice and understanding the why behind our money habits. Let's change that so you can build confidence and start making decisions that work for you.
-
Quick, clear money rules that stick. Forget the gatekeeping—here, you’ll learn the money rules to feel confident. We’re talking real-world, easy-to-remember guidelines that help you spend, save, and invest with confidence.
-
Everything you should’ve been taught in school—but weren’t. You didn’t skip this class. It never existed. It’s not you. It’s the system. Dive into the money basics we should’ve gotten day one.
-
Knowing’s cool. Doing’s cooler. Let’s put your new money skills to work—let’s take what you’ve learned and actually do something with it—whether that’s setting up your first budget, having that tough money convo, or taking one small step toward your goals.
-
Understand the ‘why’ behind what you do. Your money habits aren’t random—they’re rooted in experience, emotion, and identity. Here, we help you explore the why behind your choices so you can build a healthier, more intentional relationship with money.
RULES OF THUMB
“ Quick, clear money rules that stick.”
Mastering money doesn’t need to be complicated. These simple, actionable rules will help you make smarter financial choices—without the overwhelm. From budgeting to saving and investing, these rules will serve as your go-to guide for building better habits and staying on track.
Pay yourself First
Always prioritize saving before spending. Aim to save at least 20% of your income.
The 50/30/20 Rule
Divide your income into three categories—50% for essentials, 30% for wants, and 20% for savings and debt repayment.
LEARN THE BASICS
Everything you should’ve been taught in school—but weren’t
It's time to fill in the gaps. Whether you're just starting out or need to refresh your understanding, this section will provide you with the fundamental knowledge that forms the backbone of smart financial decisions.
-
How to create a budget that actually works for you—no fancy spreadsheets needed.
-
Understanding the different types of debt and how to tackle them without stress.
PUT IT TO USE
Ideas are nice. Action is better.
Knowledge is powerful, but action is where the transformation happens. This section is all about turning your learning into tangible results. We’ve got the tools, templates, and practical steps you need to take your financial understanding and make it work for you. No more “maybe someday”—it’s time to start making real changes.
Money & Mindset
-
![]()
Understanding Your Money Mindset
Learn how your past experiences, cultural background, and emotional responses influence the way you handle money. Identifying your money mindset is the first step toward change.
-
![]()
Overcoming Money Blocks
Uncover and address the psychological barriers that hold you back from reaching your financial potential—like fear, guilt, or imposter syndrome.
-
![]()
Building Confidence Around Money
Develop a positive, empowered relationship with your finances so you can make bold decisions with clarity and confidence.
-
![]()
Shifting Limiting Beliefs
Replace beliefs like “money is hard to come by” or “I’m not good with money” with empowering thoughts that help you attract abundance and growth.
-
![]()
Creating Healthy Financial Habits
Understand the role that habits play in your financial success, and learn how to cultivate habits that support your long-term goals.
LATEST BLOGS
Stop sacrificing small joys for the sake of saving—here’s how to balance spending and investing for long-term success.